Ultimate Guide To Private Blog Networks – SEO Expert Explained

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Ultimate Guide To Private Blog Networks – SEO Expert Explained
Ultimate Guide To Private Blog Networks – SEO Expert Explained
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Google recently started to take action against private blog networks (PBNs). Basically, a private blog network is a gray hat/black hat tactic of using a set of sites under your control to implement links to other sites (your “money sites”). In today’s column, I will help you understand more about what PBNs are, and whether or not you need to worry about being hit by this type of penalty.

PBNs are grouped sets of sites designed to manipulate SEO rankings for your main site(s) (or to sell links to other site owners). The sites are not meant as a destination, no effort is going into them, and they exist to funnel link juice to sites of the owner’s choosing.

The basic concept is that it’s cheaper to leverage the link equity in a set of sites within the PBN than it is to earn that link juice through great content on your main site. As you might guess, Google objects to that concept.

If you have a number of sites, and they are all actively being promoted and marketed, then you have little to worry about. If you are in scenarios two and three above, you have a high risk of receiving a Google penalty, and I’d address this immediately.

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Source: Houston SEO Expert
Ultimate Guide To Private Blog Networks – SEO Expert Explained
Ultimate Guide To Private Blog Networks – SEO Expert Explained
Houston SEO Expert
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